Take a photo. Get something you can sell right away.
Take a photo and add your specs.
Sella writes the titles, descriptions, and SEO/AEO.
Export everything, ready for your store.
Sella understands the stones, the gold color, and what your customer needs to know about this piece.
Upload jewelry in batches, not one at a time. Accumulate across rounds — one export covers everything.
Choose an aesthetic direction once — and every product in the batch matches.
Take a photo of your jewelry. Sella reads the image, combines it with your specs, and writes a complete listing — title, description, SEO/AEO tags, and a structured specs table.
Every generated field is editable. Adjust a title, tweak a description, add or remove SEO/AEO tags — then export, ready for your store.
Jewelry photography is unforgiving. Studio-grade lighting, a retoucher who actually understands metal and stone — and even with AI, it usually takes several rounds to get right. We simplified it because we've lived it.
Years of running our own jewelry brands taught us exactly what a listing photo needs to show — the right angle, the true metal tone, the fit on the body, the sense of scale. Sella was built on that, not guessed at.
New stock in, photos out, listings live — normally that's a chain of separate people and tools: photographer, retoucher, copywriter, SEO/AEO. Sella turns the photo-to-listing part of that chain into one step, so what comes out the other end is marketing-ready.
Most AI tools chase the fanciest, most editorial-looking render. We don't. Sella aims for what your customers will actually buy — everyday, ready-to-list images and copy, straight out of the box.
Studio replaces what used to take a photographer, a retoucher, and hours of manually tweaking AI output. Every result is reviewed by our team and adjusted to match your brand's style.
Professional jewelry imagery, without the studio.
| Feature | Free Trial$0 today | Starter$49/mo | Growth$89/mo |
|---|---|---|---|
| Price | $0 today | $49/mo | $89/mo |
| Card required | ✓ No charge today | ✓ | ✓ |
| Product credits | 2 products total | 5 products / month | 10 products / month |
| Image outputs per product | Up to 5 | 5 | Up to 5 |
| Listing copy | Title, description, SEO, AEO | Title, description, SEO, AEO | Title, description, SEO, AEO |
| Regeneration allowance | Limited trial allowance | Standard | Higher |
| Workflow | Try with up to 2 products | One product at a time | Batch-create a collection |
| Files | Individual download | Individual download + copy listing text | Bulk export + Shopify-ready CSV |
| Support | Standard | Standard | Priority |
| Beta access | — | — | ✓ |
Named for the one thing every listing has to do — sell — Sella brings precision and polish to jewelry content.
Built in New York from firsthand experience running jewelry brands, Sella turns product photos and specifications into accurate, ready-to-sell visual content and listing copy.
From shoot to listing to shelf, Sella simplifies the workflow—so brands can spend less time coordinating content and more time creating, selling, and growing.
Sella makes it simpler.
A New York–based commercial designer, e-commerce creative director, and founder of Sella. A self-taught AI builder and hackathon winner, Dorothy combines experience across global fashion, beauty, and jewelry brands—including Balenciaga, Celine, and Mecca Cosmetics—to create accurate, high-impact commerce content for product brands.
